Viral outbursts. Exotic emotional support animals. Duct taped passengers. Maybe flyers have lost their minds. Or, maybe they’re just hungry.

6 million crazy passengers fly each day, making airplanes the single most out-of-sorts place. As a brand that remedies these moments, Snickers came to the rescue for the group of people who need it most: Flight Attendants. Welcome to the Hungry Skies. 

We launched with a film, then created a flight attendant sponsorship program to back our efforts.