Still waiting to be let into Clubhouse? 20 shelter dogs beat you to it. Pedigree became the first brand to create a campaign on the newly popular audio app, Clubhouse, by "hacking" the platform and creating accounts for shelter dogs. During COVID, Clubhouse rose to the top of the charts on the App store, and we knew this was a moment in time to hop on quicly before the hype was dead. A fully proactive idea that was executed from start to finish in only three weeks.